From a university dorm room in Zambia to a multi-sector holdings group — this is the story of what happens when ambition meets discipline.
Sforzo Investment Group was conceived in 2022 with a singular conviction: that Zambia's most promising markets were being underserved by incumbent players. We set out to change that — not with noise, but with effort.
The name Sforzo is Italian for "effort." It reflects our operating philosophy — that meaningful results are earned through consistent, disciplined action. We do not chase shortcuts. We build foundations.
Registered in 2023 and headquartered in Kitwe, we have spent our formative years proving our model across three sectors: financial services through sgCapital, consumer electronics through sgBuy, and agriculture through sgSoil. Each subsidiary was built to solve a real problem for a real market.
Our mission is straightforward: to redefine efficiency in business management across the sectors we enter. We believe that excellence in operations, paired with a deep understanding of local markets, creates durable competitive advantage.
Inspired by the world's great holding groups — diversified, resilient, long-term in orientation — we are building Sforzo Group to last. Not just to grow, but to create value that compounds over decades for our clients and the communities we serve.
We are currently preparing each of our three subsidiaries for their next phase. The foundations have been laid. The next chapter begins in 2026.